Owing to the widespread digitization of the healthcare sector globally, there has been a lot of emphasis lately on enhancing the patient experience by adopting effective mediums of communication leveraging cutting-edge technologies. As per Research and Markets’ recent report, the global healthcare marketing & communications market which is currently worth $52.64 billion is expected to grow to $80.8 billion by 2030, growing at a CAGR of 7.38 percent during the forecast period. In a country like India that is home to one of the largest and most competitive healthcare ecosystems in the world, the need for efficient healthcare marketing & communication services has been at an all-time high lately, especially post covid.

While there a myriad of players currently operational in the Indian healthcare marketing & communications realm offering a diverse variety of products, one company that has created a niche for itself in the industry through deep subject matter expertise is Ahmedabad based Healthedge Communications. Having worked in the healthcare marketing & communications vertical for over 19 years across India and Southeast Asia, Kamal Bhatt, Founder & Director, started Health- edge Communi- cations in 2016 with a vision to be the one stop destination for diverse healthcare marketing & communication requirements of the customers.

Exquisite Service Portfolio

As a leading healthcare marketing services provider, Healthedge’s service portfolio encompasses Medical Writing, Medico Marketing, Media Strategic Formulation, Graphic Design, Video Creation, Conference Coverage and Social Media/Celebrity Endorsement, to name a few. While the company’s in-house team of doctors and medical writers provide high quality medical content as per clients’ requirements, the graphics and video production team specializes in facilitating 2D/3D services, motion graphics, animations and many other services. Similarly, it also has a dedicated social media team that not only formulates engaging social media campaigns to the clients, but also manages their social media handles on their behalf.

In terms of media strategy, Healthedge covers both print and digital mediums, where in it helps healthcare organizations publish patient awareness content and doctors’ interviews in newspapers & magazines. A key highlight of this particular service offering is the exclusive tabs that it has with India Today and The Week where articles from numerous doctors are published on special occasions or whenever any health-specific bulletin is coming-out. As for the digital medium, the firm arranges panel discussions of the doctors along with an anchor and even does numerous podcasts with eminent healthcare experts that are published online.

Client-centricity at the Core

“As a value-driven organization, Healthedge has devised all its services on 3Ps – Product quality, Pace and Price, ensuring that every client requirement is catered with top-notch quality service within the quickest timeframe possible at highly competitive rates. By communicating with the client, we get a clear understanding of their requirement and accordingly provide tailored services. Quality is paramount for us and we have a panel of 400+ doctors from diverse healthcare verticals who check the content for its quality and authenticity. To ensure that our clients get the right value for their money, we even leverage AI models, AR/VR and use only best-in class software such as Adobe Illustrator and InDesign”, explains Kamal.

Till date, Healthedge has successfully completed over 500 projects for 100+ clients across 15 therapeutic areas. Going forward, owing his past experience of working in the Southeast Asia, Kamal plans to foray into Singapore and Malaysia by 2025 and setup a small backend team there to better cater to clients in those regions.

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